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WhatsApp Business & OTP

Contacts, lists and opt-out

Your campaign audience: add contacts with their consent, organise them with tags and lists, track who opted in and out, and Kauthar unsubscribes anyone who asks automatically.

On this page

Overview#

The Contacts screen shows contacts against your plan limit, those who opted in, those without consent, and those who opted out. Then a table (number and country, name, tags and lists, status, consent with its source and date) with edit, stop-marketing and delete buttons, search and filters by status, list and tag, Excel, Print, Import Excel/CSV, From customer profiles and Add contact. Below are the Lists card (create and delete lists) and the Opt-out card with the stop keywords and a field for extra keywords.

Who can use it
Business owner / manager / staff member with marketing permission
Where to find it
Sidebar → WhatsApp Business → Marketing messages → Contacts

Step by step#

  1. Review the counts at the top: total against your plan limit, opted in, without consent, and opted out.
  2. Filter the table by status, list or tag, or search by name or number.
  3. Click Add contact, enter the number, name, tags and lists, set the consent and its source, then Save.
  4. Click From customer profiles to add chat customers who have phone numbers.
  5. Create your lists from the Lists card by entering a name, then Add.
Contacts, lists and opt-out — Computer screen
Computer screen · the numbers match the steps
Contacts, lists and opt-out — Phone screen
Phone screen · the numbers match the steps

Tips#

Good to know#

Frequently asked questions#

What do I enter as the consent source?

Where the customer agreed to your messages, such as website form, in store or at checkout; Meta requires you to keep the consent source and date.

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